One ad that I thought was particularly effective, was the Justin Timberlake Pepsi ad.
I think that the ad was one of the 'big' commercials that Super Bowl watchers have come to expect. Though this year seems to mark the end of truly fantastic Super Bowl commercials, I think that this ad fulfills some of the expectations that people have to see real celebrities advertise a product.
The commercial achieved everything that it was supposed to; it glamorized Pepsi by tying it to attractive bikini-clad girls sunbathing in their backyards and to meeting the (as is emphasized by the ad) entirely fabulous Justin Timberlake. Entertainment is supplied in the way that many people enjoy seeing a celebrity get beat up, especially in a comic manner, and also in the way that ordinary people can have contact with a famous person in the meantime.
The music (also from Justin) fit the ad perfectly, and increased the upbeat nature of the ad. It also reinforced the message of the advertisement: if you drink Pepsi, you'll get free music.
No comments:
Post a Comment