Monday, February 18, 2008

Gasp.

The full story can be found here.


But the concept is simple enough; there were complaints about the overt sexuality of a couple of photographs in an Abercrombie & Fitch, and the local Virginia Beach police officials confiscated them.  The issue is not so much the idea of the confiscation, but the ads which are being targeted.  Recently, there have been several similar occurrences, all concerning ads that have relatively little sexual content.



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No one has any business targeting ads like these, which can hardly be deemed sexual, or even too revealing of the human body, an almost unhealthy taboo in American culture.  This campaign, while not exactly conservative, is more focused on style than sexuality.  I think that the complaints which led to the confiscation of the posters stem from Abercrombie & Fitch's history (legislation has been passed in the Senate in reaction to a racy 2003 Quarterly photo shoot).


The other thing which might make being offended by an upper buttock or a little too much skin more understandable is that this campaign and the store that the photographs were removed from is aimed at teenagers.  


And since these ads are aimed at younger people, opposed to sex-themed Dolce and Gabanna ads, which target adults, any promiscuity is going to be objectionable.  As much as teens might protest that they don't care one way or another, parents will always do everything that they can to protect their children and Abercrombie & Fitch might want to keep that in mind next time they launch an advertising campaign.  The last thing any company wants is to be the subject of a brand boycott.

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